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Fill Your Christian Camp with Purposeful, Mission-Driven Marketing

This 5-session virtual course has been designed specifically for Christian Camp Directors who want to maximize their marketing efforts to increase both new acquisitions and the retention of campers.

Travis Allison and Joanna Warren Smith, our facilitators and authors of the Camper Recruitment & Retention Playbook, will use their book as the course guide to assist your camp’s team in developing your own game plan to drive and track registration numbers.


Mission-Driven Marketing starts on Tuesday, January 7 at 1 PM Eastern and runs 90 minutes. Subsequent sessions are also on Tuesdays at the same time… January 21, February 11 & 25, with the final session on March 4. Multiple members of each camp team are encouraged to attend with an Action Debriefing held immediately after the session for the Director to assign tasks and dates by which assignments should be completed.

This course recognizes and will address the unique challenges of church camp leadership, dwindling church attendance, limited budgets, staffing, volunteer staff coordination, quality control, and the dual focus of combining spiritual formation with traditional camp experiences.

The Investment is only $395/camp plus $29.95 to purchase the Playbook on Amazon at https://amzn.to/49S1VyP 

Mission-Driven Marketing includes 7.5 hours of instruction, templates, and access to the Resources page in the Camper Marketing Retention Playbook. Early registration is recommended as space is limited!

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