Training Part 1: Wednesday, September 21st, 1-3:00 pm ET
Training Part 2: Wednesday, October 19th, 1-3:00 pm ET
The CAGA ("Change, Agent, Gift, and Ask") Storytelling Model for Engagement was developed more than 15 years ago as a repeatable system for engaging constituents and telling powerful impact stories. It was built upon and remains grounded in the goals of being “donor first” while telling the impact made possible by a donor’s generosity. Developed by Mitzie Schafer, CFRE, she has used the model in multiple organizations with great success, and it is now available to other non-profits and congregations as well. Using the CAGA Storytelling Model, giving to Epworth Children's Home in Columbia, SC grew 85% in the first three years. This equaled an additional $1.2 million for mission and impact every year. Giving to NovusWay grew 68% over a 12-month period of time and provided an additional $800,000+ in annual revenue. It isn’t just that we need to tell the organization’s story. We need to tell it in a way that directly connects the donor to the change that happens in the lives of those we serve. We need to create an emotional connection between giving and impact. The CAGA Model does this, clearly and systematically.
How the Training Works:
- The training includes two different virtual workshops scheduled three weeks apart.
- The first training lasts from 1.5 hours to 2 hours depending on questions. During this workshop, we will cover all the foundational principles listed above. Participants are given the homework of finding, interviewing, and writing 1-3 stories.
- During the second training, I edit a couple of the stories live. Students learn how to listen for and capture the emotional connection needed for a successful CAGA story. They learn what content to include or omit.
- After their final edits, I review stories and provide a final draft for immediate use in your publications.
Cost: UMCRM has secured a discounted group rate of $790 per camp/center. Regular full price is $3500(!) We need 8 participating centers to get this great rate! Register by Wednesday, September 7th.
Click to view the flyer
Click the Registration link below for more details and a testimonial from a UMCRM member who has benefited from this training.
Questions? Contact Jessica Gamaché